Post by samsparrow74 on Feb 15, 2024 13:04:44 GMT 1
In recent decades, technological changes and their sociocultural influence have strongly affected the different generations that have emerged. Therefore, their purchasing and consumption habits have changed according to the times that each generation has lived through. In this way, they have adapted their way of life and consumption to the different contexts that have emerged, promoting the emergence of new and different types of consumers . To find out the consumption methods, habits and means of each generation, In-Store Media has presented in Argentina its annual research “ Shopper Experience Generations Observatory ” (OSE Generations). The shopper marketing agency, specialized in communication during the purchasing process, has carried out this study with the aim of anticipating the trends and behaviors of the shopper during their purchasing experience, depending on the generation to which they belong. In mid-2017, 80% of the population in Argentina was already an Internet user .
In fact, the dependence on social networks and instant messaging apps is so great that users use 9 mobile applications a day on average. Logically, this phenomenon has its echo in the behaviors and Romania Phone Number List purchasing habits of Argentine citizens. Consumption-Generations-Supermarket For this reason, the OSE Generations study seeks to analyze and identify users' own trends according to the different generations to which they belong . In this way, the report has segmented the population based on their age, establishing various categories. Thus, it has developed the division into Young Millennial (25 to 30 years), Adult Millennial (31 to 37 years), Xennial (38 to 45 years), and Young Baby Boomer (46 to 60 years). The first obvious conclusion is that there is an increase in the use of technological platforms even in the highest age groups, unlike previous years.
All the users consulted have profiles on some social network , Facebook being the one that has the greatest strength among Millennial Adults. Furthermore, this social network is the one that spreads its influence the most among different generations. However, Instagram has a greater presence among Young Millennials , and curiously among Xennials, whose activity stands out at 75% . Another of the most recurring and widespread channels among all generations is YouTube . The online video platform registers more than 70% activity among all generations except the Baby Boomer . However, the percentage of use among members of this generation reaches a creditable 57% . For their part, media dedicated to the consumption of series, movies and other paid audiovisual content, such as Netflix or HBO , are also quite popular. In this case, it is the Adult Millennials who consume the most, with 87% . Young Millennials appear next with 75% , followed by older generations that range between 60% and 65% .
In fact, the dependence on social networks and instant messaging apps is so great that users use 9 mobile applications a day on average. Logically, this phenomenon has its echo in the behaviors and Romania Phone Number List purchasing habits of Argentine citizens. Consumption-Generations-Supermarket For this reason, the OSE Generations study seeks to analyze and identify users' own trends according to the different generations to which they belong . In this way, the report has segmented the population based on their age, establishing various categories. Thus, it has developed the division into Young Millennial (25 to 30 years), Adult Millennial (31 to 37 years), Xennial (38 to 45 years), and Young Baby Boomer (46 to 60 years). The first obvious conclusion is that there is an increase in the use of technological platforms even in the highest age groups, unlike previous years.
All the users consulted have profiles on some social network , Facebook being the one that has the greatest strength among Millennial Adults. Furthermore, this social network is the one that spreads its influence the most among different generations. However, Instagram has a greater presence among Young Millennials , and curiously among Xennials, whose activity stands out at 75% . Another of the most recurring and widespread channels among all generations is YouTube . The online video platform registers more than 70% activity among all generations except the Baby Boomer . However, the percentage of use among members of this generation reaches a creditable 57% . For their part, media dedicated to the consumption of series, movies and other paid audiovisual content, such as Netflix or HBO , are also quite popular. In this case, it is the Adult Millennials who consume the most, with 87% . Young Millennials appear next with 75% , followed by older generations that range between 60% and 65% .