Post by alicebapary717 on Feb 15, 2024 12:03:42 GMT 1
Blogs once played the role of online diaries where people shared their thoughts with an audience. But today, blogging is a powerful content marketing tool. Which contributes to the increase of brand recognition and authority of the company, helps to attract the target audience and increase conversion. Also, having a blog on your website will improve your company's search engine rankings. It is interesting that almost 70% of people prefer to receive information from blogs than from traditional advertising (according toDemand Metric). This highlights the importance of meaningful and valuable content for businesses seeking to engage and retain the attention of their audience.
In this article, we will look at different types of blog content and share with you tips to increase traffic to your blog. Content: What does a marketer need to know about a blog as a channel of communication with the audience? Types and formats of blog content Lithuania Email List Informational content Content that sells Engaging content Entertainment content Viral content Conclusion Types of content Read also : The history of content marketing: a journey through time from the past to the present and future What does a marketer need to know about a blog as a channel of communication with the audience? People rarely read online - they are much more likely to scan text than read word for word.
This means that any content on your blog should first and foremost be useful and informative for your customer. You can read more about this study on the websiteNielsen Norman Group, who are leaders in user experience research. According toStatesman, how-to guide articles are the most popular content formats (77%), followed by news and trends (49%), followed by e-books (47%). Blogging Companiesreceivetwice as much email traffic as businesses that don't. Articles with images are receivedby 94% moreviews than articles without visuals. Bloggers who writearticles over 2000 words ,have a much better chance of improving the company's position in search results.
In this article, we will look at different types of blog content and share with you tips to increase traffic to your blog. Content: What does a marketer need to know about a blog as a channel of communication with the audience? Types and formats of blog content Lithuania Email List Informational content Content that sells Engaging content Entertainment content Viral content Conclusion Types of content Read also : The history of content marketing: a journey through time from the past to the present and future What does a marketer need to know about a blog as a channel of communication with the audience? People rarely read online - they are much more likely to scan text than read word for word.
This means that any content on your blog should first and foremost be useful and informative for your customer. You can read more about this study on the websiteNielsen Norman Group, who are leaders in user experience research. According toStatesman, how-to guide articles are the most popular content formats (77%), followed by news and trends (49%), followed by e-books (47%). Blogging Companiesreceivetwice as much email traffic as businesses that don't. Articles with images are receivedby 94% moreviews than articles without visuals. Bloggers who writearticles over 2000 words ,have a much better chance of improving the company's position in search results.