Post by huangshi715 on Feb 15, 2024 11:41:29 GMT 1
Remember (and tweet) this: Clarity beats clever every time when it comes to high-converting landing pages CLICK TO TWEET Cheers, — Oli Gardner P.S. If you’d like to see some brutally honest landing page critiques LIVE, you should come to the first ever Unbounce Call To Action Conference in Vancouver on September 12th, 2014, where myself and two other conversion rockstars will be looking at landing pages from the attendees. PageFights-Blog-Banner default author image About Oli Gardner Unbounce co-founder Oli Gardner has seen more .
He’s obsessed with identifying and reversing bad marketing practices, and Senegal Email List his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
Hard bounces (email addresses that no longer exist) should also be removed from your database. Email lists with 10% or more hard-bounced email subscribers get only 44% of their email delivered by ISPs. And guess what? If email messages are not being delivered, then they will not be opened. Which brings me to my next point… 5. Poor deliverability and engagement Another major factor which affects open rates is poor overall deliverability and low engagement with past campaigns. Deliverability and list management are closely linked. Sending campaigns to a permission-based list is less likely to result in deliverability issues as recipients are expecting to receive emails and are more likely to engage.
He’s obsessed with identifying and reversing bad marketing practices, and Senegal Email List his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
Hard bounces (email addresses that no longer exist) should also be removed from your database. Email lists with 10% or more hard-bounced email subscribers get only 44% of their email delivered by ISPs. And guess what? If email messages are not being delivered, then they will not be opened. Which brings me to my next point… 5. Poor deliverability and engagement Another major factor which affects open rates is poor overall deliverability and low engagement with past campaigns. Deliverability and list management are closely linked. Sending campaigns to a permission-based list is less likely to result in deliverability issues as recipients are expecting to receive emails and are more likely to engage.