Post by samsparrow74 on Feb 15, 2024 10:42:33 GMT 1
The LEGO Group has launched a global campaign together with the BETC agency with the aim of promoting children's creativity through play. « Rebuild the World » is presented today at the LEGO House in Billund (Denmark) in an event that has brought together a hundred inspiring children and young people such as David Aguilar, who at 19 years old has already built prosthetic arms with legendary LEGO bricks , or the musician Mark Ronson. «My entire career has been about working with creative people and seeing where our imagination can take us. “LEGO Rebuild The World is a great opportunity to help inspire the next generation of creators , who will come up with ideas that
Will shape the future of everything, from the way we live to the music we listen to,” said Mark Ronson. . In addition, British designer and inventor Dominic Wilcox has led, along with two other Jordan Phone Number List creatives, a series of workshops under the theme Rebuild The World , challenging children to reimagine iconic places, invent new devices and solve everyday problems. With this new campaign, LEGO is committed to the importance of promoting creativity at an early age , a capacity that will accompany children in the rest of the stages of their lives, providing solutions to problems and encouraging innovation and the development of critical thinking. «Rebuild The World is about seeing how far our imagination takes us and celebrating the natural creativity of children .
We want to encourage little ones around the world to develop and retain these skills as they grow. “With this campaign, we want to inspire people of all ages to unleash their creativity to create a world of infinite possibilities by playing with LEGO,” said Julia Goldin, Global Marketing Director of the LEGO Group. Through an original audiovisual piece of almost two minutes, LEGO invites you to reinvent the world and explore the infinite power of imagination. The campaign focuses on a chase between a rabbit and a hunter , while also introducing references to past and present toys from the brand. Kids around the world who want to share their creations can do so on the LEGO Life app or here .
Will shape the future of everything, from the way we live to the music we listen to,” said Mark Ronson. . In addition, British designer and inventor Dominic Wilcox has led, along with two other Jordan Phone Number List creatives, a series of workshops under the theme Rebuild The World , challenging children to reimagine iconic places, invent new devices and solve everyday problems. With this new campaign, LEGO is committed to the importance of promoting creativity at an early age , a capacity that will accompany children in the rest of the stages of their lives, providing solutions to problems and encouraging innovation and the development of critical thinking. «Rebuild The World is about seeing how far our imagination takes us and celebrating the natural creativity of children .
We want to encourage little ones around the world to develop and retain these skills as they grow. “With this campaign, we want to inspire people of all ages to unleash their creativity to create a world of infinite possibilities by playing with LEGO,” said Julia Goldin, Global Marketing Director of the LEGO Group. Through an original audiovisual piece of almost two minutes, LEGO invites you to reinvent the world and explore the infinite power of imagination. The campaign focuses on a chase between a rabbit and a hunter , while also introducing references to past and present toys from the brand. Kids around the world who want to share their creations can do so on the LEGO Life app or here .