Post by huangshi715 on Feb 15, 2024 10:40:00 GMT 1
Interviewing experts in your field (kinda like we did for this article) and sharing their advice or perspective can be a fantastic way to bring in new audiences. Take, for example, this lead gen example brought to us by Aaron Orendorff, previously the Editor in Chief of Shopify Plus. To help Shopify rank for some valuable keywords—such as “ecommerce replatforming”— Aaron interviewed a high-profile expert in the industry. Creative Lead Gen Example Interview Expert Aaron says it’s the quality of the interview that makes this lead gen example work. Rather than a heavy-handed sales pitch, the piece is an interview with Paul Rogers—one of the brightest and most respected leaders in ecommerce … That objectivity—and framing the article as an honest conversation about a ‘dirty word’—is highlighted throughout.
But wait—how do you actually generate leads with an interview or blog post? Aaron Switzerland Email List explained that they peppered the article with three separate lead gen CTAs (including an Unbounce popup) to present visitors with downloadable content related to the topic of the interview. Creative Lead Gen Example Interview Expert It goes to show: Any piece of content can become a lead magnet, so long as you’re offering real value to your audience. 4. Send attention-grabbing direct mail that delights Direct mail might seem like an old-school marketing tactic—but that’s exactly .
Why not focus your efforts on a smaller customer segment, and put together packages that really get them to sit up and take notice? For example, check out these direct mailers that Hero Conf sent out to promote their PPC marketing conference. The event organizers used a super creative approach to get the attention of marketers like Casie Gillette, SVP of Digital Marketing at KoMarketing: Each piece of mail embedded a small video screen to show clips of the presenters who would be speaking at Hero Conf. And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over.
But wait—how do you actually generate leads with an interview or blog post? Aaron Switzerland Email List explained that they peppered the article with three separate lead gen CTAs (including an Unbounce popup) to present visitors with downloadable content related to the topic of the interview. Creative Lead Gen Example Interview Expert It goes to show: Any piece of content can become a lead magnet, so long as you’re offering real value to your audience. 4. Send attention-grabbing direct mail that delights Direct mail might seem like an old-school marketing tactic—but that’s exactly .
Why not focus your efforts on a smaller customer segment, and put together packages that really get them to sit up and take notice? For example, check out these direct mailers that Hero Conf sent out to promote their PPC marketing conference. The event organizers used a super creative approach to get the attention of marketers like Casie Gillette, SVP of Digital Marketing at KoMarketing: Each piece of mail embedded a small video screen to show clips of the presenters who would be speaking at Hero Conf. And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over.