Post by huangshi715 on Feb 15, 2024 9:46:46 GMT 1
The green “Try a call now!” button stands out from the page and encourages leads to click – moving them one step closer to becoming paying customers. On the other side of the spectrum, how likely are you to read this welcome email from Expedia? Expedia welcome email example Yikes. Not too likely, right? Not only do they pack way too much information into the message, but at a glance you’re not sure who it’s from, what it’s saying and what it wants you to do. Plain text vs HTML Do HTML emails really outperform plain text? To find out, we ran an A/B test for our client SuperRewards, a digital currency company.
Superrewards plain text vs HTML email We A/B tested a plain text email against Papua New Guinea Email List an HTML email (complete with brand imagery) for our client, SuperRewards. Though they had similar copy, we found that the branded HTML email had a 10% higher click rate to Facebook than the HTML variant (click here for the full case study). If you’re looking for ways to increase your CTRs, consider taking your email out of plain text and using conversion centered design to guide users toward their goal. Just remember that every audience is different, and while one may respond best to HTML emails, the other may prefer plain text emails for their simplicity.
You’ll never know if you don’t test. A/B test HTML vs plain text emails to determine which inspires your subscribers to take action. CLICK TO TWEET 5. Optimize for mobile According to a study by Litmus, 38% of all emails are opened on smartphones and tablets and that number is only going up. An even more startling statistic, from BlueHornet’s Consumer Marketing Report, is that 80% of consumers simply delete emails that don’t look good on mobile. Mobile email statistics graph Image source. If you’re not optimizing your welcome emails for mobile, more than half of your subscribers could be deleting your message before reading it.
Superrewards plain text vs HTML email We A/B tested a plain text email against Papua New Guinea Email List an HTML email (complete with brand imagery) for our client, SuperRewards. Though they had similar copy, we found that the branded HTML email had a 10% higher click rate to Facebook than the HTML variant (click here for the full case study). If you’re looking for ways to increase your CTRs, consider taking your email out of plain text and using conversion centered design to guide users toward their goal. Just remember that every audience is different, and while one may respond best to HTML emails, the other may prefer plain text emails for their simplicity.
You’ll never know if you don’t test. A/B test HTML vs plain text emails to determine which inspires your subscribers to take action. CLICK TO TWEET 5. Optimize for mobile According to a study by Litmus, 38% of all emails are opened on smartphones and tablets and that number is only going up. An even more startling statistic, from BlueHornet’s Consumer Marketing Report, is that 80% of consumers simply delete emails that don’t look good on mobile. Mobile email statistics graph Image source. If you’re not optimizing your welcome emails for mobile, more than half of your subscribers could be deleting your message before reading it.