Post by samsparrow74 on Feb 15, 2024 9:46:26 GMT 1
The Spanish basketball team made the Spanish people vibrate on September 15 after defeating Argentina in the 2019 Basketball World Cup , thus becoming the world champion. 13 years later, Sergio Scariolo's boys won the tournament again. Although the predictions were not good for our team, they finally won the long-awaited trophy in China. Many days of preparation behind them have helped La Roja become the great winner of the competition. Weeks ago, McCann Teammates - the division of McCann Worldgroup specialized in the sports industry - carried out an action in China that in some way could have contributed to the final success of the Spanish team in the recently concluded cup. In collaboration with Kalea Group, they decided to organize a triangular tournament between Spain, Russia and Argentina, which was held in the Chinese city of Ningbo from August 26 to 28.
This meeting served as the final preparation of the teams prior to the World Cup. "It has been a very interesting experience due to the typology of the project itself , and because of the market, China, where it has Pakistan Phone Number List been developed," commented Enric Jové -CEO of McCann Worldgroup Barcelona and head of McCann Teammates-. «Our partnership with Kalea in that market was a success. "It was the first experience, but it certainly won't be the last." With an average of 8,000 spectators per match, it was the only preparatory tournament that was broadcast live on Chinese public television CCTVS, with an audience of around 9,000,000 viewers. The three teams were the true protagonists of the city, thanks to the deployment of activities organized around them, in which several local sponsoring companies also participated.
Fate - or chance - wanted two of the three participating teams to be crowned days later as World Champion and Runner-up respectively, which speaks very positively of the sporting level of the meeting managed by McCann Teammates and Kalea Group. "After more than 6 years developing business between China and Spain, and being aware of the cultural contrast, we can define this tournament as a fascinating adventure , where we have also been able to enjoy the prologue of a World Cup final," declared Francisco González, president and founder of Kalea Group. «Thank you for the willingness of the Federations and highlight the fluid relationship with McCann, which has made the development of the project satisfactory. "We are sure that future editions will be enriched by this experience." In this way, and thanks to this initiative, McCann Teammates takes another step in its strategic proposal to become "the ideal partner" for brands when it comes to achieving their commercial objectives, through sport.
This meeting served as the final preparation of the teams prior to the World Cup. "It has been a very interesting experience due to the typology of the project itself , and because of the market, China, where it has Pakistan Phone Number List been developed," commented Enric Jové -CEO of McCann Worldgroup Barcelona and head of McCann Teammates-. «Our partnership with Kalea in that market was a success. "It was the first experience, but it certainly won't be the last." With an average of 8,000 spectators per match, it was the only preparatory tournament that was broadcast live on Chinese public television CCTVS, with an audience of around 9,000,000 viewers. The three teams were the true protagonists of the city, thanks to the deployment of activities organized around them, in which several local sponsoring companies also participated.
Fate - or chance - wanted two of the three participating teams to be crowned days later as World Champion and Runner-up respectively, which speaks very positively of the sporting level of the meeting managed by McCann Teammates and Kalea Group. "After more than 6 years developing business between China and Spain, and being aware of the cultural contrast, we can define this tournament as a fascinating adventure , where we have also been able to enjoy the prologue of a World Cup final," declared Francisco González, president and founder of Kalea Group. «Thank you for the willingness of the Federations and highlight the fluid relationship with McCann, which has made the development of the project satisfactory. "We are sure that future editions will be enriched by this experience." In this way, and thanks to this initiative, McCann Teammates takes another step in its strategic proposal to become "the ideal partner" for brands when it comes to achieving their commercial objectives, through sport.