Post by alicebapary717 on Feb 15, 2024 7:38:42 GMT 1
If you have already convinced yourself of the effectiveness of cooperation with micro-influencers, then most likely you have only one question left: how to choose "the one" among millions? Define your goals Without a clearly set goal, it is impossible to expect a pleasant end result. Before you start looking for the right micro-influencer, answer a few questions: cooperation expectations : maybe you need to increase sales or brand awareness? Maybe need to increase engagement or website traffic? choosing a niche : everything here is quite simple - you should focus on your brand. It is quite clear that for a brand that specializes in healthy food, it would be appropriate to choose the profile of a nutritionist. understanding your audience : understanding your target audience will help you connect with the micro-influencer, as well as form a clear terms of reference.
Thus, you can develop a competent integration strategy that will harmoniously fit into the content author's blog. Having defined your goals at the initial stage, you will narrow down your search and be able to focus on specific indicators. Inconspicuous, but effective - who are micro-influencers? All about the cost of cooperation, advantages and tips Do your research on micro-influencers Luxembourg Email List Once the goals are clearly defined, it's time to research potential micro-influencers. To begin with, you can use the usual search in social networks: study the accounts of bloggers that your followers follow; follow topical hashtags and explore niche trends. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Explore the activities of micro-influencers who have liked: analyze the blogger's communication with the audience.
How does a micro-influencer respond to follower requests? Does the blogger listen to the opinion and wishes of the audience? Does the blogger's content match your brand's activities and themes? what kind of content does the micro-influencer prefer: maybe the feed is filled with aesthetic images and meaningful texts? In stories, does the blogger share everyday life or professional secrets? The type of content should match your requests, as this will help when creating a native advertising integration. if at the previous stage you were satisfied with all the points, it's time to get in touch. Write to the blogger (or his manager - usually the contacts for cooperation are indicated in the profile header), ask to provide the results of advertising cooperation and familiarize yourself with the price. Pay attention to the correspondence of the number of followers and their activity to make sure that the information provided is correct. Another tip: Study your subscriber list carefully.
Thus, you can develop a competent integration strategy that will harmoniously fit into the content author's blog. Having defined your goals at the initial stage, you will narrow down your search and be able to focus on specific indicators. Inconspicuous, but effective - who are micro-influencers? All about the cost of cooperation, advantages and tips Do your research on micro-influencers Luxembourg Email List Once the goals are clearly defined, it's time to research potential micro-influencers. To begin with, you can use the usual search in social networks: study the accounts of bloggers that your followers follow; follow topical hashtags and explore niche trends. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Explore the activities of micro-influencers who have liked: analyze the blogger's communication with the audience.
How does a micro-influencer respond to follower requests? Does the blogger listen to the opinion and wishes of the audience? Does the blogger's content match your brand's activities and themes? what kind of content does the micro-influencer prefer: maybe the feed is filled with aesthetic images and meaningful texts? In stories, does the blogger share everyday life or professional secrets? The type of content should match your requests, as this will help when creating a native advertising integration. if at the previous stage you were satisfied with all the points, it's time to get in touch. Write to the blogger (or his manager - usually the contacts for cooperation are indicated in the profile header), ask to provide the results of advertising cooperation and familiarize yourself with the price. Pay attention to the correspondence of the number of followers and their activity to make sure that the information provided is correct. Another tip: Study your subscriber list carefully.