Post by huangshi715 on Feb 15, 2024 7:27:54 GMT 1
How to use exit popup to counter objections Amen Clinics provides brain SPECT (single photon emission computed tomography) analysis to diagnose and treat disorders including ADHD, behavioural problems and memory issues. To promote its services, the clinic runs online campaigns focused on a single disorder, usually featuring videos of founder Dr. Daniel Amen. This is the landing page for one of their more popular programs, “Healing ADD at Home in 30 Days”: rsz_amen-clinics-landing-page Amen Clinics’ landing page for “Healing ADD at Home in 30 Days.
Image via Healing ADD. use of many Vietnam Email List of the techniques that Unbounce co-founder Oli Gardner discusses in his Ultimate Guide to Conversion-Centered Design; they employ a liberal use of contrast and whitespace to ensure that users focus their attention on the desired action: the big red button. But even with a landing page chock-full of conversion-centered design techniques, Amen Clinics knew their conversion rate had room for improvement.
How Amen Clinics’ uses exit popups to counter potential objections and allow prospects to try before they buy Amen Clinics’ marketing team hypothesized that although “Healing ADD at Home in 30 days” was a good selling point (and a strong starting point), perhaps some users weren’t yet sure that 1) they had ADD, and 2) the program was right for them. They decided that an exit popup could be used to address this issue. The exit popup would take a step back, allowing users to self-diagnose and try part of the program before purchasing.
Image via Healing ADD. use of many Vietnam Email List of the techniques that Unbounce co-founder Oli Gardner discusses in his Ultimate Guide to Conversion-Centered Design; they employ a liberal use of contrast and whitespace to ensure that users focus their attention on the desired action: the big red button. But even with a landing page chock-full of conversion-centered design techniques, Amen Clinics knew their conversion rate had room for improvement.
How Amen Clinics’ uses exit popups to counter potential objections and allow prospects to try before they buy Amen Clinics’ marketing team hypothesized that although “Healing ADD at Home in 30 days” was a good selling point (and a strong starting point), perhaps some users weren’t yet sure that 1) they had ADD, and 2) the program was right for them. They decided that an exit popup could be used to address this issue. The exit popup would take a step back, allowing users to self-diagnose and try part of the program before purchasing.