Post by huangshi715 on Feb 15, 2024 6:17:22 GMT 1
As Wiebe explained, “The more your visitors know about their pains and your solution, the less you need to say about that, and the more you may need to say about your offer and why they must take it (e.g. social proof, urgency, scarcity).” 6. Test your landing pages strategically If your landing page isn’t converting as expected, it doesn’t necessarily mean that your landing page copy is bad. Sometimes, there are technical issues that aren’t immediately apparent. Before you start rewriting your copy, Zenkevich explained that you should start by testing more technical details Do a few simple tests to make sure your page loads quickly and accurately on different browsers and across different devices.
Also be aware of more complex server-related issues. Though your UAE Email List page loads fine in the US, Zenkevich explained, there could be page speed issues in other areas of the world (depending on server neighborhood). To keep on top of page performance issues, Zenkevich recommends uptime and performance monitoring tools such as UptimeRobot or Pingdom. Now that you’ve eliminated technical problems, you can start thinking about A/B testing your copy – but be prepared to take a very deliberate approach. Your tests should always begin with a hypothesis that is informed by data. As Wiebe explained, data-based approaches to A/B testing “increase the results and using what you learn to grow your business, not just to run experiments.
Summing it up in three simple points Every piece of copy on your landing page should drive your prospect forward through the conversion path, closer to your goal. Joanna Wiebe sums up all of the advice into three simple points: Cut everything that doesn’t support the page goal. Talk about the prospect, not about yourself. And test, target or both. Simple enough? Over to you – what are your go-to copywriting tips and tricks? Please share them in the comments.
Also be aware of more complex server-related issues. Though your UAE Email List page loads fine in the US, Zenkevich explained, there could be page speed issues in other areas of the world (depending on server neighborhood). To keep on top of page performance issues, Zenkevich recommends uptime and performance monitoring tools such as UptimeRobot or Pingdom. Now that you’ve eliminated technical problems, you can start thinking about A/B testing your copy – but be prepared to take a very deliberate approach. Your tests should always begin with a hypothesis that is informed by data. As Wiebe explained, data-based approaches to A/B testing “increase the results and using what you learn to grow your business, not just to run experiments.
Summing it up in three simple points Every piece of copy on your landing page should drive your prospect forward through the conversion path, closer to your goal. Joanna Wiebe sums up all of the advice into three simple points: Cut everything that doesn’t support the page goal. Talk about the prospect, not about yourself. And test, target or both. Simple enough? Over to you – what are your go-to copywriting tips and tricks? Please share them in the comments.