Post by sakibkhan43 on Feb 15, 2024 5:32:33 GMT 1
accounts on social networks is carried out and how they are managed and the interaction they achieve with their audience will be identified. Evaluation of metrics used in social networks: an inventory is made of all the indicators that the company uses to measure its management in social networks and its results are evaluated. Analysis of the integration of the website with social networks: the integration of the website with the different social networks is established. Some forms of integration are: “follow us on” buttons, a space for the latest tweets and posts. ... Identification of the audience It is evaluated whether the audience to which the social networks are directed is known. It identifies whether the company has segmented its audience with aspects associated with their age, , tastes and preferences. It is identified whether the content generated is of interest to that audience. ... Social network environment diagnosis Social network environments are factors external to the company's strategies have no influence.
The environments are evaluated in the country in which the social media strategy is to be designed. Some aspects of the environments that must be evaluated are: Technological environment: aspects such as Internet penetration, of homes with computers, of companies with computers are considered.The word strategy has a military origin and it is considered that the first book that talks about Bahrain Email List the subject is “The Art of War”, by Sun Tsu, which was written years before Christ. The word strategy comes from the Greek “Stratos” which means Army and “Agein” which means driver or guide. According to this book, strategy is defined as: “The science and art of military command applied to the planning and conduct of combat operations.” A definition of corporate strategy would be: A corporate strategy is the planning over time of resources, skills and tactics to meet the company's objectives. The steps to create
a social media strategy are: Contents hide . Evaluation of the situation in social media marketing .. Identification of the corporate and marketing strategy . Diagnosis of social networks ... Internal diagnosis and competition of social networks ... Identification of the audience ... Social network environment diagnosis ... Consolidation of strengths, weaknesses, opportunities and threats of social networks . Definition of the target audience of marketing on social networks . Definition of objectives and goals of marketing on social networks .. Objectives .. Goals . Planning of social media channels and content .. Determination of social media channels by objective .. Creation of guidelines for writing content on social networks ... Website ... Blog ... LinkedIn ... ... . Creation of the conversational plan .. Generalities of the conversational plan .. Definition of periodicity of publications .. Definition of the content to publish . Design of metrics in
The environments are evaluated in the country in which the social media strategy is to be designed. Some aspects of the environments that must be evaluated are: Technological environment: aspects such as Internet penetration, of homes with computers, of companies with computers are considered.The word strategy has a military origin and it is considered that the first book that talks about Bahrain Email List the subject is “The Art of War”, by Sun Tsu, which was written years before Christ. The word strategy comes from the Greek “Stratos” which means Army and “Agein” which means driver or guide. According to this book, strategy is defined as: “The science and art of military command applied to the planning and conduct of combat operations.” A definition of corporate strategy would be: A corporate strategy is the planning over time of resources, skills and tactics to meet the company's objectives. The steps to create
a social media strategy are: Contents hide . Evaluation of the situation in social media marketing .. Identification of the corporate and marketing strategy . Diagnosis of social networks ... Internal diagnosis and competition of social networks ... Identification of the audience ... Social network environment diagnosis ... Consolidation of strengths, weaknesses, opportunities and threats of social networks . Definition of the target audience of marketing on social networks . Definition of objectives and goals of marketing on social networks .. Objectives .. Goals . Planning of social media channels and content .. Determination of social media channels by objective .. Creation of guidelines for writing content on social networks ... Website ... Blog ... LinkedIn ... ... . Creation of the conversational plan .. Generalities of the conversational plan .. Definition of periodicity of publications .. Definition of the content to publish . Design of metrics in