Post by samueldavidd109 on Feb 20, 2024 6:37:28 GMT 1
Within marketing strategies, there are many possibilities to position a brand and boost its sales. Virtual reality is becoming one of the most sought-after mediums for storytelling. It allows users to be transported to imaginary or distant worlds and show them each of their details in 360 degrees, so unlike other means of communication, it manages to create presence . According to Google Data , interest in virtual reality has increased fourfold in the last year. This information has prompted many companies to rely on this technology to carry out their campaigns, since this immersive activity brings great benefits. Viewy, a Colombian company specialized in the use of virtual reality and augmented reality for marketing campaigns and human resources strategies, is innovating in the way of using this technology to get the most out of these media.
Below we will show you why virtual reality is the best alternative for marketing campaigns. Customers become protagonists of the story, they stop being just spectators and become part of the Denmark Telegram Number Data experience. They can interact with the designed space, expand information through infographics, videos or texts and can also freely choose the route they want to take. -Generates innovative and quality content, offering a different and innovative way for the customer to fall in love with the products or services that the company offers, it will never go unnoticed. -Has a higher level of retention. Virtual reality stimulates the Reptilian Brain , making it an experience that users remember more easily. -It is the medium that generates the least distractions, since it is impossible for the user to see anything other than what we are showing them in the glasses.
Below, we show you 3 cases that show how to create campaigns with virtual reality and how large companies have generated impact using them. Tell a story from an influencer's point of view Red Bull is a brand that not only sells an energy drink, but also lifestyles. In this campaign carried out by Viewy , the point of view of Marcelo Gutiérrez, a renowned Colombian cyclist, is used so that with virtual reality, users can experience a trajectory with him. This campaign had many benefits, including doubling sales at the points where the experience was installed. If you do not see the embedded video correctly, click here Create a simulator of your product The best way to demonstrate the operation and features of a product is by allowing the customer to use it, however this is not always possible. Taking into account that in car sales, not all interested parties can do a test drive, Volvo developed a simulator app for the Volvo XC90. Anyone who downloads it, using Google Cardboard , can use the application.
Below we will show you why virtual reality is the best alternative for marketing campaigns. Customers become protagonists of the story, they stop being just spectators and become part of the Denmark Telegram Number Data experience. They can interact with the designed space, expand information through infographics, videos or texts and can also freely choose the route they want to take. -Generates innovative and quality content, offering a different and innovative way for the customer to fall in love with the products or services that the company offers, it will never go unnoticed. -Has a higher level of retention. Virtual reality stimulates the Reptilian Brain , making it an experience that users remember more easily. -It is the medium that generates the least distractions, since it is impossible for the user to see anything other than what we are showing them in the glasses.
Below, we show you 3 cases that show how to create campaigns with virtual reality and how large companies have generated impact using them. Tell a story from an influencer's point of view Red Bull is a brand that not only sells an energy drink, but also lifestyles. In this campaign carried out by Viewy , the point of view of Marcelo Gutiérrez, a renowned Colombian cyclist, is used so that with virtual reality, users can experience a trajectory with him. This campaign had many benefits, including doubling sales at the points where the experience was installed. If you do not see the embedded video correctly, click here Create a simulator of your product The best way to demonstrate the operation and features of a product is by allowing the customer to use it, however this is not always possible. Taking into account that in car sales, not all interested parties can do a test drive, Volvo developed a simulator app for the Volvo XC90. Anyone who downloads it, using Google Cardboard , can use the application.